What I do.

I’ve had the privilege of leading some amazing projects. From branding, to 360 campaigns, right through to full retail experiences. Here is a small snapshot of some of that work.

An NPD Whisky bottle design, with pink cherry blossoms and falling pink petals in a serene water background.
Design for LFC fan store. A modern indoor space with red, black, and white decor, featuring large screens displaying sports imagery and text, with silhouettes of people and seating areas, likely a sports club or lounge.
Interior of a modern shoe store with beige walls, gray flooring, and black framing glass windows at the back. Displays of brown shoes are on white pegboard walls on either side. A central white table and two benches display various accessories and sh
Design presentation page for VELOBICI rebranding, featuring the new logo, brand visuals, cycling illustrations, pattern samples, and technical details about the brand update.
An outdoor promotional display for Carlsberg beer at a shopping mall, highlighting the transition from plastic rings to a no plastic rings snap pack, with people gathered around.
Dickies campaign ideation. Three people wearing outdoor gear walking in a rural landscape with hills in the background
A promotional graphic for Schwable featuring a black and white photo of three cyclists riding on a road, with the text 'Ready for every twist & turn' and 'Ride more stories.'
A colorful, neon-lit pop-up store divided into red, blue, and yellow sections, each with unique designs and branding for Saucony.
Harley Davidson. Interior design rendering of a retail space featuring steel finishes, brand-inspired colors, and tactile bike-inspired details.
Collage of three images featuring artistic and urban scenes. The left image shows a woman standing on a ladder drawing on a large wall mural of a map in black and white. The top right image has outline illustrations of skulls over a glass window of a
A presentation slide with four sections, each containing an image and text. The sections are labeled 'Our Heritage,' 'New Perspectives,' 'Lifestyle_outdoors,' and 'Disruption,' discussing brand identity, environment, and innovation.
Smartphone displaying Timberland website with explore section titled "Timber Trails" and a background image of a cityscape, mountains, and nature with buttons to start the journey and shop footwear. Timberland
A graphic showing variations of the SpursPlay logo usage, including wordmark, outline, combination mark, monogram, and live versions, with descriptions of each type and their applications.
Mobile screens displaying a message about a limited edition ocean explorer plate, with illustrations of fish and ocean-themed elements in a blue background. BirdsEye
A Coors Light beer bottle with two black and white rings around the base, one ring says "ENJOY THE COLD" and the other says "COLD" with red and white Coors Light logo, set against a plain white background.
Display of North Face jackets in a retail store with promotional artwork and signage, featuring bright green walls, a large screen, and a textured floor.
Collage of promotional posters for a dinosaur-themed snack promotion, featuring a T-Rex and a velociraptor, with images of meat snacks and a prize wheel. Chicago Town Pizza.
Interior of a clothing store with shelves of shoes, racks of jackets, and display tables, decorated with orange accents and green plants. Timberland
Shoe store with shoes displayed on wall-mounted shelves and tables, and a digital screen showing a person sitting in a modern room. Clarkes store.
A person appears to be flying or jumping in the sky, with a background of clouds and a superimposed rectangular frame. Timberland campaign