What I do.
I’ve had the privilege of working in some top agencies, leading on amazing projects.
From branding, to 360 campaigns, right through to full retail experiences.
Here is a small snapshot of some of that work.
A new store concept to refresh a heritage brand
Project management of the design, technical drawings, and handover to contractors for the new store concept for Clarks Originals. The design has successfully rolled out globally and been commended as a leading store concept for the brand.
clarks concept store
A brand new digital identity for football on demand
Managed through the pitch, and the subsequent brand design work for THFC online presence - Spurs Play. Worked with copywriters and brand strategists to create the brand world, followed by the rollout across static and motion. This included a full CGI motion piece - working with a leading motion design agency.
SPURS PLAY BRAND IDENTITY
A social-first, new product, global launch
timberland ‘true cloud’ campaign
Project managed the creation and execution of Timberland’s True Cloud campaign. Which included a campaign identity, lifestyle shoot, and CGI motion piece. Working with the global Timberland team in the USA, we had to deliver under very tight timings, and with a very thorough suite of assets.
Represented the shopper POV in the all-agency team, planning the launch of Coffee Concentrate into market. Worked with the lead strategist to define the shopper purchase drivers, and how to bring the ATL social campaign through into store. Consideration for P2P, shopper barriers, and best use of POS within convenience and supermarkets globally.
Social-first new format coffee launch into shopper for JDE Peets
coffee concentrate shopper strategy
